On Saving the Forgotten Small Business in Your Town…by Robert M. Katzman
by Robert M. Katzman © December 5, 2019
As a former owner
I can tell you it is death
Of an intense boutique business
By a thousand individual sales
Which never happened
*
By previously steady customers
Choosing to go to giant shopping centers
Or online
The new and terrible killer
Forgetting that many small operations
Survive on a shoestring
and the
Entrepreneur patiently waiting
For old customers to remember her or him
Is the first slice of overhead
To go unpaid
*
Giving frustrated priority to:
Heat
Light
Rent
and
Phone
Expenses
Rarely is there any
Advertising budget to cut
*
Just prior to a unique
and thinly financed
Small business closing
Is a period of terrible sorrow
*
That all the decades of
Creativity, searching and pleasing
And attempting to please
So many people
May not have survived
The transition to
The next generation
Or an
Unstoppable evolution
Of technology
*
This period of your intense
Christmas
Chanukkah
and
Kwanza shopping
Take a moment to think
About the possibly shabby exterior
of the
Little enterprise you have passed
So frequently that
It has become invisible
*
There is a person inside
of the
Dusty glass window
They are waiting
Waiting for you
Give them a chance
*
When an ancient small business
Closes its door in a big city
I can tell you
Besides the silent
Breaking of an old heart
It doesn’t make a sound
***